Ringba's Real Time Bidding technology can revolutionize your processes, increase efficiency, decrease labor and maximize your ROI.
Background
1-800-Dentist was founded in 1986 to serve both consumers who needed to find a trusted dentist and dental offices who wanted to grow their business. The patient side of the business works like a highly specific search engine exclusively for dentists. A patient can search for a dentist in their area or they can call a free 24/7 dental hotline. This service will help the customer find the best dentist based on which insurances they take and any specific procedures that are needed. The best dentists are then recommended based on location, insurance and procedure. The service will even have the matching dental office call you immediately to help you set up an appointment.
For dental practices, 1-800-Dentist offers a consistent way to grow their business by selling them only high quality leads that have been thoroughly screened by their call center. These leads are 100% performance based and the practice is only charged for the leads they buy. There is even a “no questions asked” refund policy.
Dentists have many marketing options ranging from SEO to PPC to Outbound. These methods are time consuming and the best results occur when a marketing specialist is performing the work. Often, dental office partners are overwhelmed when trying to generate leads and every hour they spend on marketing is an hour they are not seeing patients and getting paid,” says Matthew Zivkovic, Partner at 1-800-Dentist. “Our number one priority is to empower practices to focus on what they do best while we take care of all the hard work to generate leads and screen potential customers.”
Challenge
1-800-Dentist has approximately 7,500 member dentist offices across the United States. A substantial number of these offices are acquiring a small number of leads each month. Often, 5-15 leads per month is the target for a practice. What will end up happening is that without using real-time bidding, which allows them to target specific locations, they will get calls from all over the United States and miss the opportunity to appropriately price bids based on demand. They will also end up buying calls in zip codes they have no demand in.
The ability to target areas where there is a need for new bids and exclude areas where capacity is filled by zip code allows maximum bidding efficiency. Adjusted bids on the granular zip codes basis allows the company to change prices to match the actual demand for dentists bids and only purchase calls where there is ROI.
Prior to Ringba in general, and not just the RTB feature, the company had no insights into the “to-the-minute” effectiveness of ad spend. “We were always a day behind in our data and had no real time visibility into how our business was running. We were buying calls blindly at a flat rate nationwide and were unable to affect where the calls came from. We paid an arbitrary rate for anywhere, no matter what our offices were paying. Our publishers had no insights, they got weekly reports and no idea what they were getting paid,” says Zivkovic.
Solution
1-800-Dentist reached out to Ringba to utilize their Real-Time Bidding (RTB) product. This feature gives them the ability to control location, capacity and bids. This process is so streamlined and easy to use that a team of only 2-3 employees are able to operate the entire system that services over 7,500 clients.
The ability to adjust settings daily has made a huge impact for the business. They can adjust bids based on location or time within certain zip codes while not affecting any settings in any other zip codes. ”The flexibility that RTB has given our organization is a true game changer,” says Zivkovic, “we’re operating at a level we never could before.”
We asked 1-800-Dentist how we fared against our competitors in respect to innovation and there answer was exactly what we’ve been striving for. “What competitors? No one else has built what you’ve been able to build,” says Zivkovic.
While Ringba’s technology is unmatched, what further sets the company apart from their competition is the level of service provided. “The technology is awesome but the customer support has always been top notch and A+. Ringba has set the bar for the best support. The support simply has no parallel.”
Results
The results speak for themselves in both raw numbers and in the intangible improvements to processes. Since 1-800-Dentist began using Ringba and the RTB product, they have connected nearly 1 million people to dentists nationwide. In 2021, a new management task was created to solve one of the company's biggest issues: The inability to target down to a specific office. Ringba was the perfect solution for this problem and has allowed them to do exactly that. It was a huge hurdle to overcome but it has made a big impact because of the running list of potential clients.
Before the switch to Ringba, the company went from 2,500 offices that were buying at least 10% of the leads they were offered, reduced down to 925. The sales and marketing teams were putting in so much time and effort into onboarding offices, but if they couldn’t fill those new offices with leads, they would lose them before the company had a real opportunity to make a difference.
Now, they have up to the minute reporting. They can change bids, zip codes and other data points in real time. Everything has been automated so zip code coverage is uploaded daily through the API. Their publishers get all their data in real time, historical data and no waiting for weekly reports. “The B2B side of the company is called Futuredontics and we joke internally that we’ve actually brought Futuredontics into the future with Ringba”.
1 million new leads sold. Efficiency that allows a small team to do the work better than a large team did previously. High level and specific data that reduces wasted spend while driving up high quality returns. The results have truly been a game changer for 1-800-Dentist.
Future
The results have been significant for 1-800-Dentist and the future looks even better. Plans to increase and improve upon the RTB feature are already in the works. Getting more bidders and refining the settings and bidding algorithms are just some of the ways historical data can improve the bidding process. Ringba was able to make a huge improvement in business processes immediately upon implementation but the ability to take historical data and continuously improve makes this feature even more powerful.
If you are considering using Ringba to improve your business processes, 1-800-Dentist has a very simple message for you. “Just do it! Ringba is the plug to turn on pay per call. It’s the best way to integrate with multiple buyers, sellers and ecosystems”.