The Pay Per Call Report: August 13, 2021

This week's episode of Ringba's "Pay Per Call Report" for August 13, 2021 featuring market data and industry insights provided by OfferVault.

Top Pay Per Call Categories

Home Services absolutely dominated the top categories list this week, claiming first place by a long shot. Insurance overtook Legal for second place. Personal Insurance and Financial Services went head to head again this week. Personal Insurance came out on top in fourth and Financial Services claimed fifth place.

Top Pay Per Call Offers

Aragon Advertising shot to the top of our Top Offers list this week with its IRS Tax Debt relief campaign, claiming the number 1 spot. Live Calls Network came in second, but gave Aragon Advertising a run for its money. Addiction Marketing Specialists kept up with the top two leading offers holding third. Envyus Media and PALO went head to head with their vehicle related offers, but Envyus media claimed fourth and PALO placed fifth.

IRS Tax Debt Relief US US | Pay Per Call Exclusive|Aragon Advertising

MVA / Auto Accident CA Pay Per Call|Live Calls Network

Rehab Raw - 2 Minute Call Duration - Direct Advertiser (24/7, Nationwide, No IVR, Weekly Payouts)|Addiction Marketing Specialists

CALL - Auto Injury Insurance - 120sec (US: CA,IL)|Envyus Media

Personal Injury / Motor Vehicle Accident|PALO

Vivint Home Security US/CA CPA | Pay Per Call|Aragon Advertising

Water Damage - Pay Per Call (US)|33 Mile Radius

Plumber | 24/7|Offerglobe

Round Up Mass Tort|PALO

Addiction Treatment & Rehab | 24/7 | Nationwide **experience required**|eLocal

Rehab 120 sec|Offerglobe

Windows - Pay Per Call (US)|33 Mile Radius

Health Insurance Transfers - Pay Per Call|TradeMarc Global

PPC Locksmith 100 Sec (US)|Envyus Media

Water Damage | Flood Damage | 24/7 | Nationwide **experience required**|eLocal

Rehab-24/7 nationwide 180 seconds|Addiction Help Now

ADT Home Security -Per Sale|Lead Smart

Mass Tort - Zantac|Offerglobe

Mental Health - 30 Seconds Call Duration (24/7, Nationwide)|Addiction Marketing Specialists

Final Expense Insurance|PALO

Top Pay Per Call Networks

HyperTarget Marketing took back first place this week, MarketCall climbed up to third but still trails behind the top two networks. Aragon Advertising claimed fourth position this week, and eLocal takes fifth place.

This week, 3 of the top 5 top pay per call networks are all Ringba customers.

Pay Per Call Trends

For more market insights, we turn to our industry expert Stephen Luthy, Director of Business Development for the Credit Pros.

Stephen, What are the metrics you look for when assessing the quality of publisher driven calls?

We know that a sale usually happens after 20 minutes, so we use Ringba to filter to calls that last over 20 minutes. We are interested in people that are actually speaking to us. We have a certain CPA that we need to back into, so we have two different models. The CPA that we're giving our partners is top of the line of where the top of line of CPA needs to be. We understand that with the CPA you have to show your worth to prove your worth, but we have a generous payout for that.
- Stephen Luthy, Director of Business Development

For the full clip, skip to 2:15 in the video.

Pay Per Call Opportunities

Elite-Calls is seeking seasoned search publishers for their internal pay per call campaigns. Their verticals include: Inbound Calls for Medicare, Health Insurance, and Moving Inbounds. If you’re interested, please reach out to your Ringba representative or send an email to sales@ringba.com for further details.

Pay Per Call Careers

The Ringba team is rapidly expanding, and we are looking to hire Vue User Experience Developers and Senior .Net Engineers. If you’re interested in joining our innovative and client-oriented team, we’d love to hear from you! Send your email to sales@ringba.com along with your resume to learn more.