The Pay Per Call Report: July 30, 2021

This week's episode of Ringba's "Pay Per Call Report" for July 30, 2021 featuring market data and industry insights provided by OfferVault.

Top Pay Per Call Categories

Home Services dominates the top categories list once again. The Legal and Insurance widened this week, as Insurance remained in 3rd place and Legal remained in second. Personal Insurance and Financial Services trail behind the top three categories, and continue their head-to-head battle. Financial Services overtook Personal Insurance for the fourth position making Personal Insurance claim fifth place.

Top Pay Per Call Offers

Netfly continues to hold the number one spot for the fifth week in a row with its trucking accident calls campaign. Addiction Marketing Specialists hold strong in second place. Aragon Advertising took third place with its IRS Tax Debt relief campaign and eLocal claimed fourth place with Addiction treatment and rehab calls. Live Calls Networks placed fifth this week with addiction and rehab calls.

Trucking Accident Calls Nationwide | 24/7 (Weekly Payouts)|NetFly

Rehab Raw - 2 Minute Call Duration - Direct Advertiser (24/7, Nationwide, No IVR, Weekly Payouts)|Addiction Marketing Specialists\nIRS Tax Debt Relief US US | Pay Per Call Exclusive|Aragon Advertising

Addiction Treatment & Rehab | 24/7 | Nationwide **experience required**|eLocal

Addiction / Rehab - Pay Per Call (180 Seconds) Nationwide|Live Calls Network

Round Up Mass Tort|PALO

Personal Injury/Auto Accident / MVA California only|Live Calls Network

Vivint Home Security US/CA CPA | Pay Per Call|Aragon Advertising

Motor Vehicle Accident - MVA (Weekly Payouts)|NetFly

Water Damage - Pay Per Call (US)|33 Mile Radius

Personal Injury / Motor Vehicle Accident|PALO

Rehab 120 sec|Offerglobe

Mental Health - 30 Seconds Call Duration (24/7, Nationwide)|Addiction Marketing Specialists

Mental Health|Digital Market Media

Rehab-24/7 nationwide 180 seconds|Addiction Help Now

Credit Repair CPA|HyperTarget Marketing

Bath - Pay Per Call (US)|33 Mile Radius

Debt Consolidation | Canada|American Classified Services

Windows - Pay Per Call (US)|33 Mile Radius

Solar | Inbounds | 120 Seconds|MarketCall

Top Pay Per Call Networks

HyperTarget Marketing continues to hold first place on the top networks list while Lead Smart closes the gap between first and second place. Aragon Advertising took the third position this week, though it trails behind the top two networks, and its a head-to-head battle between fourth and fifth place, as Digital Market Media takes fourth place and MarketCall follows closely in fifth place.

This week, 4 out of the top 5 top pay per call networks are all Ringba customers.

We’d like to thank our friends over at OfferVault for providing us with up to the minute market data and helping us analyze the latest changes in the pay per call industry.

Pay Per Call Trends

For more market insights, we turn to Kevin De Vincenzi, founder and CEO of Rapid Response Marketing.

“What are some pros and cons of internal media buying versus pubs?”

I would say they're all pros for internal. We generally buy everything internally first so we can prove it out. We also want to see what the metrics look like before bringing it to a pub. It's really important to have that baseline, and for the advertiser as well to get that sense of comfort, because a pub can tell you anything. So typically with a new client we'll start it internally and then get it to a certain point and then we'll get it to an affiliate to scale...so that they can be successful as well.
- Kevin De Vincenzi, Founder // CEO Rapid Response Marketing

For the full clip, skip to 2:29 in the video.

Pay Per Call Opportunities

MyHealthAngel, a performance-based marketing company targeting seniors, is looking for publishers generating true inbound calls in: Medicare Insurance and & Final Expense. They will also take Medicare Insurance Leads. If you’re interested, please reach out to your Ringba representative or send an email to sales@ringba.com for further details.

Elite-Calls is seeking seasoned search publishers for their internal pay per call campaigns. Their verticals include: Inbound Calls for Medicare, Health Insurance, and Moving Inbounds. If you’re interested, please reach out to your Ringba representative or send an email to sales@ringba.com for further details.

Pay Per Call Careers

Ringba is looking for more sales people to join our amazing team. No industry experience or college degree required, just a positive attitude, a desire to learn, and the willingness to put clients first at all times. Our sales people can make unlimited commissions, travel the world, and have the freedom to work from anywhere they want. Interested? Email sales@ringba.com to learn more.