This week’s episode of Ringba’s “Pay Per Call Report” for September 24, 2021 featuring market data and industry insights provided by OfferVault.
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Top Pay Per Call Categories
The billion dollar category, Home Services, reached an all time high this week remaining in first place while dominating the top categories. Insurance struggled to keep up but held strong in second place. Legal which has grown to become a prominent vertical remained in third. Personal Insurance stayed in fourth. Financial Services is made of many different subcategories and remained in fifth place.
Home
Insurance
Legal
Personal Insurance
Financial Services
Lawyer
Health
Legal Services
Finance
Addiction
Services
Top Pay Per Call Offers
Addiction Marketing Specialists remained in the top spot on our top offers list with their 24/7 Nationwide Rehab campaign. WeCall jumped up to second with their Medicare Campaign. 33 Mile Radius also popped up on the top offers list claiming third with their Water Damage campaign. Another addiction campaign that made the top offers list was the rehab – 24/7 nationwide campaign with Addiction Help Now, and in fifth place was eLocal and its water/flood damage 24/7 nationwide campaign.
Rehab Raw – 2 Minute Call Duration – Direct Advertiser (24/7, Nationwide, No IVR, Weekly Payouts) - Addiction Marketing Specialists
Medicare CPA – Pay Per Call - WeCall
Water Damage – Pay Per Call (US) - 33 Mile Radius
Rehab-24/7 nationwide 180 seconds - Addiction Help Now
Water Damage | Flood Damage | 24/7 | Nationwide **experience required** - eLocal
Carpet Cleaning – Pay Per Call - Millennium Professional Services
Personal Injury / Motor Vehicle Accident - PALO
IRS Tax Debt Relief Inbounds Only US US | Pay Per Call Exclusive - Aragon Advertising
Covid Cleaning |Business hours| Zip Code Targeting - eLocal
Home Warranty (Complete Care) | Leads | US - MarketCall
Vivint Home Security US/CA CPA | Pay Per Call - Aragon Advertising
Medicare Inbounds – Pay Per Call - WeCall
MVA / Auto Accident CA Pay Per Call - Live Calls Network
Medicare – Pay Per Call - TradeMarc Global
Heating & Air Conditioning (HVAC)| 24/7 | Zip Code Targeting **experience required** - eLocal
Mold Removal | 24/7 | Zip Code Targeting **experience required** - eLocal
Plumbing – Pay Per Call (US) - 33 Mile Radius
Roofers |24/7 | Zip Code Targeting **experience required** - eLocal
Top Pay Per Call Networks
As Home Services dominates the top categories list, Lead Smart’s campaigns are seeing success as they are mostly focused on that category. They continue to dominate first place. HyperTarget Marketing is focusing on mostly insurance campaigns and remained in second. eLocal moved up a position, claiming third. MarketCall and their 77 offers took fourth place. Aragon Advertising increased the amount of offers available to 808 offers and held firm in fifth.
This week, all 5 of the top 5 top pay per call networks are all Ringba customers.
Pay Per Call Trends
For more market insights, we turn to our industry expert Alex Shkarupa, Senior Affiliate Manager at MarketCall.
“What advice do you have for managing affiliates?”
Managing affiliates includes several processes, the main two you should focus on is the vetting process and the opportunities. The vetting process is about how you onboard your new affiliates. The new opportunities includes how many verticals they are working with.
Alex Shkarupa, Senior Affiliate Manager at MarketCall
Thanks Alex.
For the full interview, click here.
News and Announcements
We’re officially in trade show season, and we want to see you at the upcoming trade shows.
If you are attending InsureTech Connect in Las Vegas October 4th through the 6th, be sure to link up with the Ringba team at booth 1013!
We’ll also be at Leadscon in Las Vegas October 21st through the 22nd, you can find us at booth 406.
Pay Per Call Careers
Our innovative and client-oriented Ringba team is looking to fill the following positions: Vue User Experience Developers, Senior .Net Engineers, and Business Development Managers. Email us at sales@ringba.com with your resume to learn more.
Thank you for watching this week’s episode of “The Pay Per Call Report” and a big thank you to our friends over at OfferVault for providing us with up to the minute market data and helping us analyze the top pay per call trends. Be sure to tune in every Friday afternoon and subscribe to our YouTube channel to stay on top of changes in the industry. If you are a Ringba customer and would like to be featured on the show, please contact your representative for more information.